
Working with Human and AI Creators
The term AI creators refers to virtual personalities – digital beings that look and act like real people. They can speak, post, and collaborate. Some are built on motion capture and voice synthesis, others use animation or text-driven storytelling. What matters is not how they are made, but how they are used.
Brands are now building AI personalities for campaigns that need constant activity. They do not need rest or travel budgets. They can appear in a dozen markets overnight.