Brand Marketing

A sneaker designer wants to see how a new sole will behave on different feet. A retailer wants to know which window display will draw the most attention this season. Hospitality brands want to rehearse a guest journey before opening a new property. In each case, the choice is no longer guesswork. Brands build virtual replicas, run tests in those mirrored worlds, learn fast, and then act with confidence. These are digital twins in action, and they are quietly transforming how marketing is created.