The Rise of Creative Automation
A small brand wants to launch a summer campaign. Normally, it takes a week to produce variations – web, print, mobile, email. With creative automation, the system builds the framework while the designer picks moods, edits copy, and adjusts textures. The result still carries the human fingerprint, but it gets there faster.
Writers use it too. Drafts appear as outlines or first passes, freeing them to focus on rhythm and emotion. The best ideas still come from late-night scribbles and morning walks – automation just clears the fog that hides them.
