It began with a broken tap. A quiet Sunday evening in Bhubaneswar turned into a scramble when Suresh couldn’t find a plumber – none on speed dial, none available online, none who would “come today.” What started as a minor inconvenience revealed something deeper: the absence of a reliable, neighborhood-level service platform in the city.
There were apps. There were listings. But there was no trust. That’s where TownSeva found its purpose. And behind its calm, confident interface was Qwegle – building something that didn’t just work, but felt right.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Real Problem TownSeva Was Built to Solve
In Bhubaneswar and most mid-sized Indian cities, trust doesn’t scale easily. People still prefer recommendations from their neighbors. They rely on familiar names, not five-star badges. Service platforms existed, yes – but they felt distant. Overdesigned, under-reliable.
Customers often found themselves scrolling through endless listings, unsure of who would show up. Providers, on the other hand, struggled to stand out or secure consistent work.
There was no bridge between the two. TownSeva was built to be that bridge.
How Qwegle Helped
Bring TownSeva to Life
TownSeva wasn’t meant to be flashy. It was designed to work on a , in a small community, with real-world problems in mind. When Qwegle partnered with the founders, the goal wasn’t to build just another platform. It was to build a relationship between the people offering help and the people who needed it.
The first thing Qwegle did? Listen.
They interviewed dozens of families, electricians, makeup artists, and local plumbers. They heard about late payments, missed appointments, and the frustration of scrolling through apps that felt like they were built for someone else. Those insights shaped every pixel, every word, every flow of TownSeva.
Booking a service on TownSeva wasn’t designed to feel “techy.” It was designed to feel like calling your neighbor’s most trusted contact.
A Platform That Feels Local, Because It Is
Walk through TownSeva’s homepage, and nothing screams for attention. It’s soft. Clear. Human. Service categories are easy to scan, booking takes seconds, and the tone feels like home.
That’s intentional. Qwegle built the entire experience around Bhubaneswar’s rhythm. The neighborhoods, the languages, even the working hours. They didn’t import a template – they built from scratch, anchored in the city’s real texture.
The providers aren’t just names on a list. They’re vetted, trained, and supported. Qwegle helped design that onboarding journey too – ensuring each service partner gets the guidance they need to succeed, not just a login and password.
One Booking at a Time: The TownSeva Experience
Take Mina, for instance – a schoolteacher in Kharavel Nagar.
She needed her ceiling fan fixed before her daughter’s birthday party. She logged into TownSeva, tapped the “Electrical Services” card, and booked a nearby technician. In 90 minutes, the fan was running, and her stress was gone.
No back-and-forth calls. No surprise charges. Just clarity and care. What TownSeva delivers isn’t just services – it delivers relief.
Results That Speak for Themselves
Providers began reporting consistent work. Repeat customers returned for beauty services, deep cleaning, appliance repairs, and more.
Qwegle quietly monitored everything – adjusting the layout, refining the provider dashboard, and optimizing the booking funnel based on real usage data. Nothing bloated. Nothing flashy. Just steady, meaningful improvements. And perhaps the most powerful metric? Word of mouth.
TownSeva isn’t trending on social media. It’s trending in conversations between neighbors.
Why TownSeva Works
Because it wasn’t designed to scale. It was designed to settle in.
To settle into the lives of people who don’t want options – they want answers. To settle into neighborhoods that don’t want speed, they want reliability. And to settle into a city that didn’t need another app – it needed a familiar face.
Qwegle built that face. One service category at a time. One decision at a time. A Lesson in Building for Real India
Platforms like TownSeva show what’s possible when technology steps back, and trust steps forward. Too many startups chase the sleek, the viral, the global. But TownSeva proves that local beats loud – that the real win is when someone books a plumber and says, “I’ll use this again.”
And behind that quiet win is Qwegle. Not waving a flag. Just doing the work.
Final Word
TownSeva wasn’t a product launch. It was a promise – crafted with care, grown with empathy, and built by Qwegle for a city that needed more than just service. It needed someone who understands the people behind the doorbell.
If you’re building for your city, your streets, your neighbors – Qwegle can help. Not by adding more buttons, but by removing what’s unnecessary, and leaving behind only what matters. That’s how TownSeva was built. That’s what Qwegle believes in.
The Results
- 30+ processes delivered
- Over 30,000 hrs delivered back to the business
- 100% SOX compliance in Settlement process automation
- >95% success rate of bot case completion
- SDK delivered for native platforms, enabling Virtual & Live agent communications across multiple mobile platforms
